Enterprising Adelaide mother-of-three Sheree Hyde has launched an innovative business that aims to take the pain out of parenting at a time of soaring petrol prices and home interest rates.

Kids Around Town is a parent-friendly initiative that reduces the cost of entertaining a young family on a tight budget through a combination of handy advice, thrifty activity ideas and relevant discount vouchers.

The $28 family guide, which gives one third of its sale price to the charities selling them, is scheduled for launch before the October school holidays. As well as listing free family fun activities such as playgrounds, libraries and markets, it will include discount vouchers from local businesses such as The Beachouse at Glenelg, Wiggly Worms, Toyworld and the Capri Theatre.

Sheree, who developed her business plan between kiddie playdates and kindergarten, said the Kids Around Town concept was born from her frustration as a parent. “The current crop of discount voucher books is designed more for couples than families with youngsters,” she said.

“I’ve aimed to include family-owned businesses that provide fun activities and healthy living options, so parents can cut the cost of keeping their youngsters entertained, healthy and active.”

Sheree established her business after spotting a similar concept operating successfully in Perth and Sydney during the past two years. “I was looking for fundraising ideas as a way to actively put back into our community,” she said.

“Kids Around Town is a way for businesses to invite you to experience what they have on offer. Many small businesses, who are often family-run, struggle to reach this target market. Kids Around Town helps families and family-orientated businesses connect, and helps charities at the same time.”

Kids Around Town will be sold at numerous events this year, including at the AFL Slowdown on behalf of the McGuinness McDermott Foundation.  The book will also be available from businesses advertising in the book and as a fundraiser for local schools, kindergartens, community groups and social clubs.

For more information about Kids Around Town, contact Sheree Hyde at info@kidsaroundtown.com.au or visit the website at www.kidsaroundtown.com.au .

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